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Corporates under attack
Giles Robertson, chairman of The Marketing Society’s Not For Profit group analyses the attack by ActionAid on SABMiller, a beer company that is broadly perceived to be trying its best in challenging...
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Marketing Society Awards for Excellence 2011: Depaul collect a hat-trick
Depaul UK is one of the biggest charities for young homeless people in the UK. Since its launch in 1989, it has helped more than 50,000 people with accommodation, family mediation, training and...
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The Work: No 10
Charities have a real conundrum. How do you develop effective campaigns without spending too much money? Whilst an agency might fight shy of such briefs, for a charity it is often an opportunity to...
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